KEVIN LA
Santa Barbara, CA | kevinla1986@gmail.com | linkedin.com/in/kevinla1986
Men's Apparel: Loungewear aka Holiday "Slumberjacks"
Designed, developed, and sourced a one-of-a-kind product experience for the holiday season.
The holidays are the time of the season to spend with your loved ones. Why not be comfortable with your own pair of pajamas next to a roasting fire and nice hot cocoa? This product was a blend of seasonal needs/trends (holiday pajamas) and what the brand can be as an apparel solution.
Project Details
Holiday Apparel: Bottoms Category
A Real Success
This was our first apparel product item for the company so we really wanted to make a memorable impact. This item sold out immediately within a week of the initial product launch and is consistently a top seller during our holiday season.
Wood Log Reusable Container
Exceptional Achievement
The wooden log reinforces the theme of "Slumberjacks" which plays on the terms of lumberjacks and slumber. That packaging was sourced through a packaging supplier specializing in novelty themes and executions.
Custom Themed Packaging
Perfect Execution
Inside this shipping box is a wooden log and I thought it would be clever to have a special die-cut to have the box open to look like it could be on display. Then to take it to another level, I worked with the packaging company to add sawblade cardboard flaps to make it look like it is cutting the wooden log inserted inside.