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Product Line Management

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Product Line Management: Image

SOREL Industry Project: Consumer Insights

Graduate Studies Research Industry Project that explored California's current consumer base and investigated current trends and values for warmer climate footwear.

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Organized focus groups, one-on-one interviews, surveys, consumer intercepts in high traffic centers in Southern California's biggest shopping centers.

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Women's Commuter Footwear: City Stitches

University of Oregon Sports Product Management Master Program 18-month group project. Our team market researched, product developed, marketed, built strategic and commercialization plans from inception to launch.

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Product Line Management: Projects
Product Line Management: List

Product Line Manager Readings

Product Line Management: List
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