Favorite Research Methods

These are my go-to methods of understand the consumer inside and out.

Sales Associates

New Addition

These are the boots on the ground that have direct interactions with your consumers.

Consumer Closets

Customer Favorite

Asking for photos of or seeing in-person consumer closets is a great way to reinforce what the consumers say by what they actually do. For example, which shoes are most used and near the front of doors (everyday wear) and the ones that are kept hidden in the back. All these are signs of how they regard their footwear and ultimate end-use.

Research & Organization: Products

Guide on How I Organize & Prioritize

Research & Organization: Projects